When the Cadillac team began work on the next generation of vehicles, they realized they wanted a new perspective on the user interface. Infotainment systems can often be seen as awkward to use with lots of nested menu options, so they brought in Territory Studio and Rightpoint.
Territory Studio specializes in narrative design for film, games and brands. It has fresh ideas and understands how to design a seamless way to access all the on-board technology. Rightpoint was brought in for its knowledge of strategy, design and technology. It brings experience creating premium user experiences. Together they'll be bringing Cadillac technology into a ground-breaking future.
Cadillac will show off what it, Territory Studio and Rightpoint have come up with at CES 2021. You can see a glimpse of this with the Cadillac LYRIQ, which has a 33-inch LED display and more.
